Internet of Things

(iot)

Click to see video

IdeaWorkshop and Intel

While working at IdeaWorkshop—a startup I co-founded that provided engineering services to advertising agencies—we focused heavily on Internet of Things (IoT) technologies, particularly for experiential marketing projects. The level of innovation and creativity in our work caught Intel’s attention, leading to a close partnership in which they supplied us with Intel IoT hardware and support to develop our own custom hardware solutions.

Eventually, we collaborated with them on several marketing initiatives, including the video featured here, which was sponsored by Intel.

IdeaWorkshop and
Advertising agencies

Something I wish I could do more of in the future is creating and delivering technology workshops for creative directors. The goal of these workshops was to teach creative professionals the basics of Internet of Things (IoT) technologies and empower them to come up with bold, innovative ideas. Together, we would brainstorm what could be possible and even build small prototypes.

We had a kit of sensors that we brought to the workshops for a kind of show-and-tell segment—something the participants always really enjoyed.

Smart party cups

This was a particularly interesting prototype we developed. It involved using RFID technology to create smart, interactive party cups.

We equipped the cups with LED lights and RFID tags, which enabled us to:

Sync the blinking of the cups with the beat of the music
Change the color of groups of cups dynamically
Run games and raffles using the cups
Track the location of cups within a venue

Click below to see a video demonstration of the prototype:

Click me!

Virtual Reality and IoT

For a conference we were invited to by Intel, we used their IoT technology to create physical objects connected to a virtual world.

Wearing a virtual reality headset, you could pick up an object that vibrated and emitted sounds in sync with its digital twin.

It was a fascinating experience to receive real haptic feedback from objects you were only seeing in virtual reality!

The game we created was simple: the player had to pick up a box and move it to a different location, navigating around various obstacles. As the player progressed, the box would vibrate and make noises, signaling that it was either being shaken too much or that time was running out.

My journey with IoT

Before immersive technologies and AI, this is what consumed most of my time. I spent countless hours researching and testing different sensors to explore how IoT could enhance experiential marketing experiences.