Before joining IdeaWorkshop, I worked at IMC, now known as JCDecaux Costa Rica. IMC is an out-of-home advertising solutions company with a regional presence throughout Central America. I was hired to develop a regional digital signage network consisting of large outdoor LED displays and indoor LED displays for shopping centers. This later evolved to include digital wayfinding kiosks and advertising kiosks within these shopping centers.

I was also involved in producing content for these digital displays, collaborating closely with several advertising agencies. At the time of its deployment, the digital signage network became an award-winning advertising solution.